My idea came from an idea about seven deadly sins versus seven heavenly virtues, the concept of creating contrasting backgrounds appealed, almost like heaven and hell. Visiting Alton Towers at Halloween was an inspiration for the darker side of the concept, visiting a haunted house and seeing the reactions of the women inside the haunted house became my focus of fears and phobias. To contrast this I thought it would be interesting to also have a perspective on women’s dreams and ambitions too.
